The other day I stumbled across a link to a great software branding keynote speech at OSCON by a Google developer named Steve Yegge (who incidentally writes a great blog, available at http://steve-yegge.blogspot.com/). In the keynote he discusses the importance of branding and how it effects consumers perception of the product. Check it out and realize that branding isn't just someone up in marketing.
http://blip.tv/file/319044/
Thursday, October 4, 2007
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